The rights to India's home international games for four years from April 2010 have been provisionally awarded to Nimbus Communications for a projected valuation of Rs. 2000 crore (US$431 million). The deal is fixed at Rs 31.25 crore (approximately $6.6 million) per match, whether a Test, ODI or Twenty20, and is conditional on Nimbus furnishing a bank guarantee by January 15 of Rs 2000 crore.
Its the highest ever deal for a broadcaster. Why is Cricket so popular in India? Don't we have other sports also? How can we promote other Sports in a Cricket loving country?
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